Marketing toolkit

Resources to promote the PhD Career Training platform and engage more doctoral students and postdocs.

Fall orientation 2024

Every August, we encourage partners to share information about Beyond Prof’s Career Training Platform with their incoming graduate students and postdocs. Please find below resources to help you promote the platform during new student orientation.


✓ Fall 2024 events for BEYOND GRAD SCHOOL & BEYOND PROF subscribers

✓ Posters

✓ Postcards

✓ Slides to introduce platform

Event promotions

✓ Event info for BEYOND PROF SUBSCRIBERS ONLY (May - August)

Graduate students and postdocs are more likely to engage with emails when they contain information on time-sensitive events. Sharing an upcoming event is an excellent opportunity to re-introduce the PhD Career Training Platform to your campus. 

✓ Event info for BEYOND GRAD SCHOOL & BEYOND PROF subscribers (May - August)

These are event descriptions for institutions who subscribe to BOTH the master’s and PhD Career Training Platforms. 

Faculty engagement

Students often look to their programs and advisors for information about career support before seeking out other on-campus resources. Sharing information with graduate programs helps faculty become familiar with our resources, so they can direct their mentees and students to job search support when they need it.

✓ Email templates - sharing with faculty

Share information about Beyond Prof with faculty by using the email templates below to keep faculty informed about the platform and ongoing events.

Brand materials

✓ Logo for website

Download logos and platform description for your graduate school website.

✓ Social media and flyers

Download social media templates  and flyers to promote the PhD Career Platform to your campus community.

Additional resources

✓ Best practice handbook

We’ve conducted best-practice research and surveyed partner institutions to help you engage your students. Download your best practice guide.

✓ Email templates for announcing subscription

The best way to reach graduate students and postdocs is through email. Download email templates to help you announce your subscription.

✓ Video

Share this video with your campus community and embed it on your website. Download video iframe, or watch the video

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