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Marketing toolkit

Resources to promote the PhD Career Training platform and engage more doctoral students and postdocs.

Fall orientation 2024

Fall orientation 2024 resources will be available April 22, 2024. 

Every August, we encourage partners to share information about Beyond Prof’s Career Training Platform with their incoming graduate students and postdocs. Please find below resources to help you promote the platform during new student orientation.

✓ Email templates

The best way to reach graduate students and postdocs is through email. 

Download email templates

✓ Event descriptions (May - August 2024)

Graduate students are more likely to engage with emails when they contain information on time-sensitive events. Sharing an upcoming event is an excellent opportunity to re-introduce the PhD Career Training Platform to your campus. 

Download upcoming event descriptions for May – August.

Download social media images to promotes events for May – August.

✓ Printed materials and presentation materials

Printable flyers, postcards, and a presentation slide to spread awareness around campus. 

Download printed materials

Faculty engagement

Students often look to their programs and advisors for information about career support before seeking out other on-campus resources. Sharing information with graduate programs helps faculty become familiar with our resources, so they can direct their mentees and students to job search support when they need it.

✓ Email templates - sharing with faculty

Share information about Beyond Prof with faculty by using the email templates below to keep faculty informed about the platform and ongoing events.

Download email templates

Event promotions

Students think about careers at different moments in their program — international students, for instance, often seek career support very early in their programs. Other students will wait until they are near graduation before seeking resources. Sharing information on a regular basis can ensure that students are able to access career support when it aligns with their personal goals and needs.

✓ Upcoming event descriptions (May - August 2024)

Graduate students are more likely to engage with emails when they contain information on time-sensitive events. Sharing an upcoming event is an excellent opportunity to re-introduce the PhD Career Training Platform to your campus. 

Download upcoming event descriptions for May – August.

Download social media images to promotes events for May – August.

Brand materials

✓ Logo for website

Download logos and platform description for your graduate school website.

✓ Social media and flyers

Download social media templates  and flyers to promote the PhD Career Platform to your campus community.

Additional resources

✓ Best practice handbook

We’ve conducted best-practice research and surveyed partner institutions.

Download your guide to learn how to engage your students.

✓ Video

Share this video with your campus community and embed it on your website.

Download video iframe, or watch the video

 

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